Our Story

Our Story

Why we do what we do

We started Flourish because we believe in doing good and feeling good. It’s why we’ve made it our mission to empower your well-being so you can live a healthier, happier life. To do this, we developed a better food system – from the ground up – that brings you a great tasting, more nutritious all-purpose flour.

Along the way we formed an exclusive community of farmers committed to improving health through agriculture. To reward them for growing a healthier wheat, we pay our farmers a premium. It's our way of reinvesting in America's rural communities.

Nathan: The Farmer

Nathan is one of our trusted farming partners. He's a fourth generation farmer from Walla Walla, Washington. He and his family are committed to delivering quality, healthy crops and nurturing them through sustainable farming practices that promote soil health. By caring for the land that is dear to him and his family, Nathan enables us to deliver a healthier all-purpose flour to you and your family.

Our Team

We are a team of pioneers who challenge convention and inspire change. We are agronomists, nutritionists, millers and bakers dedicated to delivering a one-of-a-kind all-purpose flour.

Katie: The Nutrition Scientist

If there’s one thing that Katie loves, it's fiber. Don’t believe us? Check out the report she published on our nutrition page! Katie not only helped to develop this flour, but also helps other brands create their recipes using Flourish flour. When Katie isn’t busy touting the benefits of fiber, you can find her on Cape Cod soaking up the sun with a good book in hand.

James: The Grower

James works directly with our exclusive community of farmers to establish consistent and safe supply chains so that we can ensure our wheat is nurtured and cultivated to the highest standards. He’s regularly in the field, checking our wheat crops to make sure Flourish flour delivers the right amount of fiber for you. When James isn’t roaming the fields, you can find him and his family fishing at his cabin in Minnesota.

Josh: The Miller

Josh has studied and nurtured the craft of milling wheat into flour for over 18 years. When given the chance to mill Flourish, he leapt at the opportunity to transform this unique variety of wheat into a great tasting, nutritionally superior, all-purpose flour. When Josh isn’t in the mill, he’s enjoying quality time with his wife, son and daughter in Arizona.

Jay: The Baker

Jay is a fourth generation “dough head." He joined us after working for 25 years at his family’s bakery in Buffalo, NY. Our best days in the office start with a waft of his famous rye bread radiating from his test kitchen – a smell so inviting you can almost taste it! Jay not only formulates amazing recipes, but also helps to ensure the baking quality of Flourish flour. When Jay isn’t baking, you’ll find him catching waves body surfing off the coast of Boston.